Strategies for Asia Pacific: Meeting New Challenges

Philippe Lasserre, Hellmut Schütte

Recommended by the Economist as one of the five books on Asia that need to be read, this fully revised and updated edition will be essential reading for managers in Asia and companies doing business in Asia as well as students studying Asian business strategies. This new 2006 edition includes extended coverage of China and India and highlights the central role that East Asia is now playing in the world economy.

Strategies for Asia Pacific: Meeting New Challenges