Fast Second. How smart companies bypass radical innovation to enter and dominate new market
If your organization aspires to “create” or conquer the new markets of the twenty-first century, Fast Second offers concrete advice on how to go about achieving this. Internationally acclaimed strategy experts Constantinos Markides and Paul Geroski explore: - How radical innovation creates new-to-the-world markets - What the structural characteristics of early markets are and the implications for prospective new entrants - How established firms can enter these markets and when is the right time to make their move - What smart successful firms do to scale up new markets -How to position one’s company in markets that are being consolidated
