Good To Great: Why Some Companies Make the Leap... and Others Don't

Jim Collins

After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to th emodern mind.

Good To Great: Why Some Companies Make the Leap... and Others Don't