Your Money and Your Brain: Become a Smarter, More Successful Investor, the Neuroscience Way
Explaining the neuroscience of financial decision-making; what goes on in the brain when you think of money. It explains why people make mistakes and how they can make better decisions. Combining the latest research into psychology, neuroscience, economics and animal behaviour, Jason Zweig gives radical new insight into how our minds anticipate gains and estimate risk, why investors tend to be overconfident and how investing is a battle between emotion and reason. With anecdotes about the investing follies of ordinary people, and some confessions from leading investment thinkers, this is a simple, practical guide that any investor can follow.
