Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing

Harsh Shefrin

This book provides a comprehensive treatment of behavioural finance. With the use of the latest psychological research, Shefrin helps us to understand the human behaviour that guides stock selection, financial services, and corporate financial strategy. He argues that financial practitioners must acknowledge and understand behavioural finance - the application of psychology to financial behaviour - in order to avoid many of the investment pitfalls caused by human error.

Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing