The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk

William Bernstein

William Bernstein is one of today’s most unlikely financial heroes. A practicing neurologist, he used his self-taught investment knowledge and research to build a popular investor’s website. Now, in the plain-spoken The Intelligent Asset Allocator, he shows independent investors how to build a diversified portfolio—without the help of a financial advisor. A breath of fresh air for investors tired of overly technical investment tomes, this book will help investors: Learn the risk/reward characteristics of various investment types; Understand and apply portfolio theory for an improved risk/reward ratio; Sharpen their focus, and take control of their investment programs.

The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk